Evaluation

Written Evaluation

Marking Criteria for the Evaluation 

Candidates will evaluate their work digitally. Each candidate should give a clear indication of their role in any group evaluation.
The questions that must be addressed in the evaluation are:
 In what ways does your media product use, develop or challenge forms and conventions of real media products? Looking at introductions of three films like  Jack And Jill , Dude Where’s My Car and Grown Ups inspired me and my team to do a voice over. My media product challenged stereo types, in our opening clip we had an overweight young male dancing instead of a healthy attractive guy to create humour meeting out audience’s expectations. This pattern of overweight people being lazy in today’s society was looked upon by me and members of Super Dench and we discovered that this is not always true so we produced this theory through our clip. How does your media product represent particular social groups? I confronted racial issues portrayed by the media and found that darker skinned people where being seen upon by the public and viewers as violent ‘gangsters’ so yet again I took that perspective and reversed this view in a positive manner and gave a black teenager the main role of Ernie, shown in Super Dench’s production. I found it quite hard but rewarding in the long run. What kind of media institution might distribute your media product and why? Looking at the comedy institution we took on board the audiences interests, our main mission statement was to produce humour through various editing techniques and we done so successfully, our feedback forms that came through after the preliminary task improved our techniques. We took inspiration from our daily television viewing such as programmes like Big Bang Theory, My Name Is Earl and South Park. Who would be the audience for your media product? I looked at various suitable age ranges after our genre was chosen and decided that the best category would be “Young trendies” young working class people fitting into the D category. We chose this because it was the closest to our social status therefore it would make more sense and of high relevance to be able to relate to the viewers, so we chose ages from 16-25. How did you attract/address your audience? I decided the best way to attract my audience is not only to visualise it but to also to hear a familiar soundtrack most young people are aware off, this was done for them to join in keeping them interested and relating to the clip, the song choice was “Move It Like Bernie” this Non-Diegetic music was added on through editing. We also made them laugh with extra narration inspired by Dude where’s My Car. What have you learnt about technologies from the process of constructing this product? From constructing my product I have learnt various techniques for example becoming familiar with Logic Pro was a challenge at the start but I got the hang of experimenting with sound and added extra narration this helped very much and I used for my final piece. Also Premiere Pro was my most personal favourite I discovered how to layer sounds with audio I progressed with adding titles and playing around with animation styles I also concealed how to do still shots which yet again I used in my final draft. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Looking back at the preliminary I have progressed in various ways but most of all it has given me a eye opener and a big confidence boost, during my first filming me and my group had difficulty with getting the whole picture to appear clearly and the lighting did not help with this experience we also tried but failed to do shot reverse shot because of the problems that we faced. I learnt that it’s better to have excess footage that can be used or thrown aware during the editing process then to not have enough footage and face with time wasting strategies; this was a personal problem me and my team were faced with but overcame successfully.

Focus Groups Re-drafted

 We had two focus group meetings, we took on board the comments made on the first feedbacks of the introduction of our clip being to long, and lack of variety on shots. Our team looked upon these issues and improved them. the re-draft of our clip made the feedbacks 100% better with more positive comments. The audience was impressed with the added shots. They found it much more humorous and liked the fart sounds which got them hooked. This gratification theory was done successfully and pleased the audience.

Re-drafted script for Super Dench's opening clip.

This is an image of the script i wrote for the re-draft of Super Dench's opening clip.

We did a few film intros and looked over them, we did comedies considering as that is our genre. our first one was jack and jill.

Jack and Jill intro.

After the company and producers intros with the corresponding music, the screen fades out, then fades back in to a mid shot of a pair of female attractive twins breaking the fourth wall and talking directly into the camera as if they’re being interviewed and asked questions, after some bickering, the screen transitions into a pair of your average Hollywood style looking twins, then a pair of overweight, this all shows the audience a diversity in twins, after a few more twins are interviewed  there’s an “old video” grainy effect, of two children who are twins, this implies to the audience that the footage of the children is rather old, throughout this scene some non-diagetic music plays.

The footage continues in this “old” grainy effect, showing the children growing up, this shows the audience that the children have aged and are now adults, finally it fades to black and the movie begins. 

AS Media Studies SUPER DENCH PRODUCTIONS Final Production

This is a youtube link to our final production

http://www.youtube.com/watch?v=CqkVEAGZqiI&list=UUuQzb00JqFNUtiYzEQiwLXw&index=1&feature=plcp

The filming & editing

The filming & editing

Today we finished our filming, we used two actors which we hosted auditions for, and chose the perfect two for the roles. Upon filming we had no troubles, the actors were reliable, on time and followed instructions clearly and with no hassle, we also began our editing, adding our company logo, and transitions.