BBC Research
For this task I used secondary research (primarily using the internet)
v What media industry is the computer involved in? it is involved with TV and radio also they have catch-up shows on the internet the weather and sport channels
v Who are the company’s main customers (audience)? it depends on the programmer
there are children’s programmer cartoons etc, then doctor who ( children) heroes, torchwood ( adults)
i think bbc 3 is for older teens and adults ( not sure if there are children’s programs on there)
you can’t say that one channel is aimed at one audience because bbc1+2 have a variety of programmer bbc4 I’d say is for adults isn't there mostly old programmers on there so the target would be people who are old enough to remember them but i like them to. I’m 20, am not old enough to remember them.
there are children’s programmer cartoons etc, then doctor who ( children) heroes, torchwood ( adults)
i think bbc 3 is for older teens and adults ( not sure if there are children’s programs on there)
you can’t say that one channel is aimed at one audience because bbc1+2 have a variety of programmer bbc4 I’d say is for adults isn't there mostly old programmers on there so the target would be people who are old enough to remember them but i like them to. I’m 20, am not old enough to remember them.
v How many people does the company employ? That there were about 30,000 people employed. That seems a conservative estimate, especially now, as BBC3 and BBC4 have arrived along with Digital, etc.
Don't forget, the BBC has Television, Radio, the World Service, the Regions, Ceefax, etc; they also make co-productions and have programmer made for them by other companies. Also, a huge number of freelancers work for them. There are teams employed on the Radio Times, BBC Shops, marketing, etc - it's impossible to list them all! Even in the Shepherd's Bush area, or White City, where the Television offices and studios are located, there are several different buildings.
I would think there are many more than 30,000
Don't forget, the BBC has Television, Radio, the World Service, the Regions, Ceefax, etc; they also make co-productions and have programmer made for them by other companies. Also, a huge number of freelancers work for them. There are teams employed on the Radio Times, BBC Shops, marketing, etc - it's impossible to list them all! Even in the Shepherd's Bush area, or White City, where the Television offices and studios are located, there are several different buildings.
I would think there are many more than 30,000
v Is the company local, national or multinational? the BBC is multinational and is wide spread throughout different countries
v Who owns the company-it is privately owned, part of a bigger group of companies or a public company? The government owns the BBC and it is not private because we pay television tax to watch TV and part of this money is for the BBC so technically we own it!
v Is it worth YOUR while to work with this client? Yes it is worthwhile, it reaches a bigger audience and every television has BBC and you are forced to pay for it if you on a television so it will be worth your while to watch it.
