Evaluation

Written Evaluation

Marking Criteria for the Evaluation 

Candidates will evaluate their work digitally. Each candidate should give a clear indication of their role in any group evaluation.
The questions that must be addressed in the evaluation are:
 In what ways does your media product use, develop or challenge forms and conventions of real media products? Looking at introductions of three films like  Jack And Jill , Dude Where’s My Car and Grown Ups inspired me and my team to do a voice over. My media product challenged stereo types, in our opening clip we had an overweight young male dancing instead of a healthy attractive guy to create humour meeting out audience’s expectations. This pattern of overweight people being lazy in today’s society was looked upon by me and members of Super Dench and we discovered that this is not always true so we produced this theory through our clip. How does your media product represent particular social groups? I confronted racial issues portrayed by the media and found that darker skinned people where being seen upon by the public and viewers as violent ‘gangsters’ so yet again I took that perspective and reversed this view in a positive manner and gave a black teenager the main role of Ernie, shown in Super Dench’s production. I found it quite hard but rewarding in the long run. What kind of media institution might distribute your media product and why? Looking at the comedy institution we took on board the audiences interests, our main mission statement was to produce humour through various editing techniques and we done so successfully, our feedback forms that came through after the preliminary task improved our techniques. We took inspiration from our daily television viewing such as programmes like Big Bang Theory, My Name Is Earl and South Park. Who would be the audience for your media product? I looked at various suitable age ranges after our genre was chosen and decided that the best category would be “Young trendies” young working class people fitting into the D category. We chose this because it was the closest to our social status therefore it would make more sense and of high relevance to be able to relate to the viewers, so we chose ages from 16-25. How did you attract/address your audience? I decided the best way to attract my audience is not only to visualise it but to also to hear a familiar soundtrack most young people are aware off, this was done for them to join in keeping them interested and relating to the clip, the song choice was “Move It Like Bernie” this Non-Diegetic music was added on through editing. We also made them laugh with extra narration inspired by Dude where’s My Car. What have you learnt about technologies from the process of constructing this product? From constructing my product I have learnt various techniques for example becoming familiar with Logic Pro was a challenge at the start but I got the hang of experimenting with sound and added extra narration this helped very much and I used for my final piece. Also Premiere Pro was my most personal favourite I discovered how to layer sounds with audio I progressed with adding titles and playing around with animation styles I also concealed how to do still shots which yet again I used in my final draft. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Looking back at the preliminary I have progressed in various ways but most of all it has given me a eye opener and a big confidence boost, during my first filming me and my group had difficulty with getting the whole picture to appear clearly and the lighting did not help with this experience we also tried but failed to do shot reverse shot because of the problems that we faced. I learnt that it’s better to have excess footage that can be used or thrown aware during the editing process then to not have enough footage and face with time wasting strategies; this was a personal problem me and my team were faced with but overcame successfully.

Focus Groups Re-drafted

 We had two focus group meetings, we took on board the comments made on the first feedbacks of the introduction of our clip being to long, and lack of variety on shots. Our team looked upon these issues and improved them. the re-draft of our clip made the feedbacks 100% better with more positive comments. The audience was impressed with the added shots. They found it much more humorous and liked the fart sounds which got them hooked. This gratification theory was done successfully and pleased the audience.

Re-drafted script for Super Dench's opening clip.

This is an image of the script i wrote for the re-draft of Super Dench's opening clip.

We did a few film intros and looked over them, we did comedies considering as that is our genre. our first one was jack and jill.

Jack and Jill intro.

After the company and producers intros with the corresponding music, the screen fades out, then fades back in to a mid shot of a pair of female attractive twins breaking the fourth wall and talking directly into the camera as if they’re being interviewed and asked questions, after some bickering, the screen transitions into a pair of your average Hollywood style looking twins, then a pair of overweight, this all shows the audience a diversity in twins, after a few more twins are interviewed  there’s an “old video” grainy effect, of two children who are twins, this implies to the audience that the footage of the children is rather old, throughout this scene some non-diagetic music plays.

The footage continues in this “old” grainy effect, showing the children growing up, this shows the audience that the children have aged and are now adults, finally it fades to black and the movie begins. 

AS Media Studies SUPER DENCH PRODUCTIONS Final Production

This is a youtube link to our final production

http://www.youtube.com/watch?v=CqkVEAGZqiI&list=UUuQzb00JqFNUtiYzEQiwLXw&index=1&feature=plcp

The filming & editing

The filming & editing

Today we finished our filming, we used two actors which we hosted auditions for, and chose the perfect two for the roles. Upon filming we had no troubles, the actors were reliable, on time and followed instructions clearly and with no hassle, we also began our editing, adding our company logo, and transitions.

Super Dench Movie Clip Story Board

This is our product story board which will be used to direct what options we take for our 2minutes clip this was made by me as this was one of my roles and responsibilities.

Auditions

 We viewed the task at hand, and from that decided to do some research on our target audience, we did class, age and gender research for our audience.

The outcome was that we was to have a mixed-gender of audience, as to keep it universal and entertaining for both genders, for age,we decided to have a fairly young audience around 16-20, to aim it at today's youth, finally we did some class research, finding out that our best class is to aim our piece at a working class, as it is a popular class of today, and easy to aim at.

Preliminary Task Video

This is a print screen of out Piliminary Tak video i had problems with setting t up on my blog but i do have proof of this process

Prellimina

 Script

INT. CLASSROOM, SCHOOL – MIDDAY

Person 1 walks into the classroom. Person 2 is sitting down. Person 1 sits down opposite Person 2.

Person 1

Alright?

Person2

Oh my God! (Shows shocked expression) Have you seen the new Harry Potter movie?

Person 1

Nah. (Nods head) Come watch it with me tonight.

Person 2

Well I’ve seen it before…but I don’t mind watching it again. Meet you at six?

My Personal Television Interaction

I watch television on a regular basis at last half an hour each day this is because of my favourite TV drama called Eastenders.Overall by the end of the week i watch 14 plus hours of television per week. I have freeview up stairs in my room and my parents have satellite downstairs i sometimes use there satelite and hopefully in the near future i can get sky as most of the inreresting programmes are on thereI have television in my bedroom.there are two set televisions in my house hould. My favourite telvevision programmes are Eastenders, Worlds strictest parents, Goks fashion fix,Hollyoaks and many more that appear on the weekend.

Camera Angles

Angles can influence the audience and tell them more about a story or the characters. I have Studied the different angles types below.

A normal camera angle is aimed at eye level and suggests the subject is on our level and equal to us.

A high angle shot is where the camera is aimed above the subject and can help make it look and feel small, unimportant, afraid or vulnerable.

A low angle shot is where the camera is below the subject and can help make it seem tall, powerful, important or frightening.

A distorted angle may be used to make a scene more frightening, or to make the viewer feel anxious, or queasy (especially if fast or jerky camera movement is also used).

 

Camera Movements

Pan is short for panorama. Holding the camera in one place you rotate the camera to capture a shot that reveals a large view. This type of shot is sometimes used to establish the setting that the scene will take place in.

Tracking is the movement of a camera beside the subject. The key to a good tracking shot is slow steady movement. Other tracking methods use a wheelchair with the camera person sitting while someone pushes.

 

Feed back from focus group

Feed back from focus group

After we had finished showing our video we had a focus group to discuss our production; which involved positive and negative feedback. Most people involved said that the sound merged well with the video. However, some people said that it was loud in parts. People also said the camera work was steady and there was no difficulty or irritation whilst watching the video and the shots used within the video were interesting and were used correctly.
The final comments used were that the editing made the film more interesting and looked attractive.
Our only improvements where that the video should have been longer, having more sound and more dialogue

Last comments were based on the editing skills. People said that the editing made the film more interesting and looked attractive. Nevertheless people told us how to improve, and some of the points they made was to try and make the film a bit longer and for the actors to speak clearer in the video. Overall the video was described to be good.

The criticism given is really going to aid our final production because, as part of a company, I believe if we listen and take on board the criticism then we can create a believable introduction to a film.

Editing the Clip

Editing the Clip

I am starting to reach the end of the editing process on Adobe Premiere Pro. I have cut clips, added transitions between them, changed the speed of the clips, samuel shall add non-diegetic sound to the video, changed the volume of clips and Darya shall add titles to bring our clip to a close. 

Script For Final Production

Shaun, Daniel, Sam, Dee      SUPER DENCH

AT MID-AFTERNOON INSIDE STEVEN AND SHAKIR GOING THROUGH ANOTHER DAY. (BERT &ERNIE)HIGH ANGLE “MOOVIN LIKE BERERNE” WHILST YAWNING

BERT: (AS BERT APPROACHES BOTTOM OF STAR CASE IN LINE PF SIGHT OF ERNIE FEEZE FRAME 2 SHOT OF BERT INGLUDING DESCRIPTED NARRATION) (YAWNING AND DANCING)

NARRATOR: This is Bert he’s an idiot, he’s 16 years old favourite food alphabet spaghetti, blood type…DIABETIES!

FAST PAN (WITH ZIP SOUND EFFECT-NON DIAGETIC SOUND T A FREEZE FRAME 2 SHOT OF ERNIE)

NARRATOR: This is Ernie he’s less of an idiot, favourite food chicken blood type fried chicken

BERT APPROACHES ERNIE

BERT: (HOLDING BACK A LAUGH) Hey Ernie knock, knock

ERNIE: (SIGHS UNENTHUSIASTICALLY) who’s there?

BERT: (PUTS HNDS OVER MOUTH TRYING TO HOLD BACK LAUGH MORE) Daisy

ERNIE: Daisy who? (RAISED EYEBROW)

BERT: (SHOUTS) they see me rolling, they hating (NON DIAGETIC MUSIC, BURSTS INTO LAUGHTER)

ERNIE: (FACE PALMS AND SHAKES HEAD BUT REMAINS QUTET CLOSE UP SHIT)

(FADES INTO BLACK WHILE MUSIC REMAINS PLAYING-NON DIAGETIC)

END

Our Video Print Screen

This is a print screen of our final video

Copyright Letter

Whitefield School,

Claremont Road,

London

NW2 1TR

Dear Chamillitary Entertainment   

I would like to use the following song “ridin’ dirty”. in my film  "Bernie" which I am publishing into the film market.

A copyright notice, with wording supplied by you can be published on the film. If you would like this, please send full details along with the attached permission slip  

Yours faithfully

Super Dench Productions Enc.

The Filming & Editing

The Filming & Editing

Today we finished our filming, we used two actors which we hosted auditions for, and chose the perfect two for the roles. Upon filming we had no troubles, the actors were reliable, on time and followed instructions clearly and with no hassle, the whole recording process as a whole suffered no issues at all, everything went as smooth as planned with not interruptions. We also began our editing, adding our company logo, transitions, some animatiion for the intro aswell as some non-diagetic music.

The movie "Friday" in some cases is similar to our production because it involves to friends who are bored at home and start to cause trouble. In such movies there always a clever one who is influenced but the trouble maker and in this movie this shown as "smokey" gets trouble with a drug dealer, and as "smokey" gets "Craig" involved with the drugs "Craig" is put in a situation he had no clue about. In our production "Ernie" is the "smokey" of our clip and "Bert" is the "Craig". "Ernie" is a very lively character who tends to laugh at his jokes, "Bert" on the other hand keep very enclosed and is the brains of the two freinds.

Re- drafted script for final production

Script for Final Production

MID-SHOT ESTABLISHING THE HALLWAY FOLLOWED BY NON-DIAGETIC FART SOUND
.

ERNIE:

That aint human 

BERT:

(Opens door) I got’s to shake that off

MID-SHOT TRACKING BERT WALK DOWN THE STAIRS SHAKING HIS BODY

BERT:

(Sings) shake it off (Yawns)

NARRATOR:

Name: Bert IQ: low favourite food: alphabetti spaghetti Blood type: diabetes 

BERT:

MID-SHOT (walks into the room and closes door behind him) hey Ernie

NARRATOR:

Name: Ernie IQ: slightly higher favourite food: fried chicken blood type: fried chicken 

CLOSE UP PF ERNIE ON GAME PAD

BERT:

That was so big it hurt, I couldn’t handle it 

ERNIE:

You sicken me 

BERT:

Say it, (shouts) say it! 

ERNIE:

Thats what she said

BERT: 

(Laughs uncontrollably) oh Ernie you’re so funny 

ERNIE: 

(Mumble) you’re so stupid

Re-drafted Final clip for Super Dench

http://www.youtube.com/watch?v=b0QMu_2WDx8

We did a few film intros and looked over them, we did comedies considering as that is our genre. our first one was jack and jill.

Jack and Jill intro.

After the company and producers intros with the corresponding music, the screen fades out, then fades back in to a mid shot of a pair of female attractive twins breaking the fourth wall and talking directly into the camera as if they’re being interviewed and asked questions, after some bickering, the screen transitions into a pair of your average Hollywood style looking twins, then a pair of overweight, this all shows the audience a diversity in twins, after a few more twins are interviewed  there’s an “old video” grainy effect, of two children who are twins, this implies to the audience that the footage of the children is rather old, throughout this scene some non-diagetic music plays.

The footage continues in this “old” grainy effect, showing the children growing up, this shows the audience that the children have aged and are now adults, finally it fades to black and the movie begins. 

This is a image of my Feedback forms that i produced myself,these were all filled in and the information has been gathered.  

Dude Wheres My Car Introduction

Dude where’s my car: intro

The first 0:17 seconds of the intro consist or the production companies logo, music then begins to play as a it fades to black and says “the following story is based on actual events” in a stereotypical 90’s voice over voice, this could intrigue the audience in wanting to know what these “true” events are,  after that a POV of something, potentially a human is going through space and see people, animals etc, this acts as the opening credits for the film, there is non-diagetic music here, in the form of some funky-pop genre, which could set a tone for a fun-filled bubbly film.

As soon as the credit soon finish’s a fade transition occurs and cuts into a close up of one of the main characters waking up in bed, with scruffy hair and stuff on his face,  this implies that he has had a fun or rough night out,  which could cause curiosity amongst the audience.

The camera then pans around his room and there’s a POV of the cameraman walking out the room, into another room which goes into a close up of a TV with a monkey on it, and then pans to a character doing this same as the monkey on the TV, this could imply the low, uneducated IQ of the character and how he has the same intelligence of a monkey. After 2 minutes the two characters come into the scene together and the dialogue and film start.

Super Dench Production Schedule

Super Dench Production Schedule

Data	Time	Activity	Equipment
20/02/2012	8:45	Have cameras from Miss Charles issued to the “Super Dench” company.	Video camera
21/02/2012	10:08	We had a brainstorm and brought together ideas from each and every one of our groups.	Internet research, paper and pens
22/02/2012	9:00	Start to draft the storyboard for our mini clip.	Pens and papers
24/02/2012	13:38	Started to write our script.	Pens and papers.
26/02/2012	9:00	Finalise our script writing.	Pens and papers
27/02/2012	10:00	Figure out what camera shots we are due to use in our script.	Pens and papers.
28/02/2012	14:45	Audition potential actors for our mini clip.	Pens and papers
29/02/2012	13:09	Announce our actors for our mini clip	Papers
1/03/2012	9:50	Began filming our mini clip.	Video camera and tripod
15/02/2012	12:12	Finalise our filming.	Video camera and tripod
16/03/2012	13:08	Upload our finalised piece onto the computer for editing.	USB and computer
16/03/2012	11:00	Shaun and Daniel will begin editing our short clip.	Mac computer
18/03/2012	11:00	Samuel will begin creating a music piece for our clip.	Mac computer
18/03/2012	11:00	Darya will evaluate a questionnaire for our audience when watching the short clip	Pen, paper and Mac computer
24/03/2012	13:45	Shaun and Daniel shall finishe of the editing piece for our short clip	Mac computer
24/03/2012	13:50	Samuel will be able to finalise the music piece	Mac computer
25/03/2012	9:00	Edited piece and music will be put together to finalise the clip	Mac computer
26/03/2012	12:00	Super Dench productions mini clip is finalised

Storyboard of our short extract of veronica and Dayne having a conversation in the canteen part of the preliminary task.

Preliminary Task

INT. CLASSROOM, SCHOOL – MIDDAY

Person 1 walks into the classroom. Person 2 is sitting down. Person 1 sits down opposite Person 2.

Person 1

Alright?

Person2

Oh my God! (Shows shocked expression) Have you seen the new Harry Potter movie?

Person 1

Nah. (Nods head) Come watch it with me tonight.

Person 2

Well I’ve seen it before…but I don’t mind watching it again. Meet you at six?